We are centred around an authentic and common goal to give women real opportunities to develop their skills and grow in a caring, supportive and collaborative environment. We aim to create a company that respects everyone’s needs to feel appreciated, admired and rewarded for their talents and efforts. We want to show our industry that diversity is the key to succeeding and that friendship, honesty and trust are universal qualities that make us stronger so that together we can do more than we ever imagined

Managing Director and Founding Partner

Executive Creative Director and  Founding Partner

Ursula Mcdonald

Pippa Capstick

Ursula has more than 24 years of hands on experience in building big brands at some of South Africa’s biggest advertising agencies. She has worked internationally where she gained the experience that allowed her to lead Havas South Africa as Group Managing Director. Her most recent role was as MD of Ignite Joe Public where she doubled revenue in her two-year tenure before leaving to found A Country for Jane.


She is passionate about making a difference and adding value to every client’s business. Ursula believes that a business' talent is its most important asset and a company has to work hard to retain its valuable employees by creating an inspiring and positive environment. She champions thinking that reinvents brands so they remain fresh and relevant in an innovative world.

With 16 years of experience Pippa was in her most recent role a founding partner and ECD of Joe Public Ignite. Being a true strategic and creative thinker with a keen understanding of business realities has given Pippa the edge in an industry that is fast moving out of creativity for creativity’s sake to measurable business solutions that are effective and engaging.


Pippa believes creativity is multifaceted and should not only be expressed through traditional channels. An award-winning creative with multiple Loerie, Cannes & Pendorings, she has proudly judged and won Apex & Assegai awards for effectiveness and has been an invited speaker at thought leadership conferences. Her creative philosophy comes from a deep desire to change the advertising industry, so creativity becomes valuable and valued once again by clients.

Office Administrator

Account Manager

PR Director

Head of Design and Brand Strategy







Digital Specialist






a country for jane

Full service marketing innovators


An independent, innovative and brave new agency that operates from the knowledge that business with heart is the new black. We aim to change the value creativity brings to business.

9 The Straight Ave & Forest Road,

Pineslopes, Fourways


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